Jazz Publicity Services, Brooklyn NY
COMPANY
PUBLICITY CAMPAIGN OUTLINE
Red Cat Publicity provides publicity/PR services for new recordings and U.S. & International tours, typically for a three to four month period
Red CatPublicity takes on a select few clients/projects at any one time, ensuring that each and every artist’s project is given time, commitment, dedication and care.
I mainly take on projects and work with artists that excite me as a listener –if I love what you do, I can feel good about spending three, four or five months shouting from the rooftops about you and your music!! Therefore, what the journalists receive from me is a carefully curated group of projects that I truly believe in, and that I feel invested in.
OBJECTIVES CAMPAIGN OUTLINE
- Conduct a national and international press outreach with the aim of securing features, reviews, interviews, preview features for tour dates, and airplay in major outlets, thereby raising an artist’s profile and stature, increasing sales of current release and catalog, and having well-attended/sold out performances.
- Have artist covered as one of the leading and/or up & coming instrumentalists, composers and band leaders in the jazz genre and beyond, part of the continuum of the tradition established by the masters of the past, and part of modern jazz promulgated by his/her peers in the present.
- To position artists a leading recording and touring artist.
CAMPAIGN AND STRATEGY OUTLINE
- Utilize artist’s standing in the jazz community/business –publicize high profile sideman work, tour dates, recordings the artist has appeared on, endorsements from elder statesmen in the music, etc.
- Capitalize on tour dates by aggressively pursuing print/TV/radio coverage in local/regional major daily, weekly and monthly publications.
- Utilize available video to secure premieres on major outlets.
- Pitch for track premieres on major outlets.
- Utilize social media to post press releases, gig announcements, etc.
- Pursue previews in daily papers and alternative weeklies across the U.S.and Europe.
- Pitch for major features and/or reviews in jazz books in the States and abroad–Jazz Times, Down Beat, Jazziz, Jazzwise, Musica Jazz, Jazz Podium,Lira Magazine, Jazz N' More, Doctor Jazz, etc.
- Pursue airplay and appearances on non-commercial stations such as WNYC, WBGO, WBUR, WKCR etc.
- Pursue features and stories on in major press/media outlets such as NPR, The Wall Street Journal, The New York Times, NPR, WBGO, WKCR, The Boston Globe, Hartford Courant, Philadelphia City Paper, The Philadelphia Inquirer, The Chicago Reader, The Chicago Tribune, The Denver Post, Westword, Paste Magazine, Rolling Stone, Modern Drummer, The SF Chronicle, Seattle Times, Santa Cruz Sentinel, San Jose Mercury News, The LA Times, LA Weekly, JazzWise, JazzLife, Jazz Magazine (Paris), TSFJazz, Radio France, Jazzism Magazine (Netherlands), JazzMozaeik (Belgium), Jazz FM (Toronto), AAJ, and many, many others. Red Cat publicity’s list encompasses upwards of 300 press/media contacts who cover/broadcast jazz regularly.
SERVICES CAMPAIGN OUTLINE
- Developing and implementing publicity campaign
- Developing, in conjunction with the artist and their team, angles and story ideas associate with a particular album.
- Researching and coordinating press/media lists for CD mailing and in tour markets
- Writing/editing press releases, media alerts, bio and pitch letters
- Generating outreach/follow up and pitching to obtain press and media coverage
- Providing press information, press kits, photos and CDs to appropriate press and media
- Accompany artist to interviews as needed
- Provide publicity update reports, and instant updates as coverage is secured
TERMS CAMPAIGN OUTLINE
Terms
Red Cat Publicity’s services are determined on a per-project basis, please contact me for more details.
